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Watch Frank Ocean's Provocative New Music Video, "Nikes"

New MusicEzra CarpenterComment

Apple's Music's promise of new Frank Ocean material is coming to fruition as the streaming service released the music video for a new song entitled "Nikes" just one day after Frank Ocean's visual album Endless dropped on the same platform, featuring contributions from Radiohead's Johnny Greenwood, James Blake, Sampha Jazmine Sullivan, and electronic producer Arca.

"Nikes"'s music video begins with images of young people shot with various qualities of cameras before transitioning into a shot of Ocean (a car fanatic) sitting alone surrounded by cars and drinking from a styrofoam cup. From that point onward there are tributes to Trayvon Martin, A$AP Yams, and Pimp C, before descending into a sensory overload of provocative images of nude women covered in glitter, Ocean being lit on fire, and at one point even a dog mouthing the lyrics. See the (NSFW) video below and find Endless on Apple Music.